Brand Portfolio

From luxurious retreats to value-driven options, our diverse brands are designed to meet many different market needs and customer expectations.

Luxury

Our luxury brands deliver unmatched experiences and personalized service for elite travelers. These brands blend local charm with upscale amenities for unique experiences, offering premium stays and artistic, immersive designs.

A contemporary lobby features a long light-colored sofa set against a dramatic dark marble wall. Tall glass vases filled with colorful flowers stand on the polished floor in the foreground.

Immerse your guests in unparalleled luxury, where opulent accommodations and exceptional service create unforgettable experiences. WorldHotels Luxury Collection caters to discerning travelers seeking high-end, bespoke stays.

A large WorldHotels seaside resort complex stands prominently near the shoreline at sunset. Two multi-story hotel buildings curve around a lush, tropical garden with palm trees and greenery.

WorldHotels Elite Collection properties provide premium accommodations and superior service in sought-after destinations. Designed for high-profile guests, this brand ensures an elite experience with sophisticated, world-class standards.

A WorldHotels Distinctive Hotel with turreted architecture stands beside a calm river at sunset. A stone bridge crosses the water, connecting the riverside road with the opposite bank.

These unique and upscale properties blend local charm with exceptional amenities, perfect for travelers looking for a memorable and refined stay. Each WorldHotels Distinctive Collection property is an extraordinary landmark, representing the best of its locale.

A contemporary high-rise WorldHotels building is photographed from a low angle against a blue evening sky. Vertical architectural fins line the facade, creating a rhythmic pattern of light and shadow.

Crafted for travelers who value artistry and authenticity, WorldHotels Crafted Collection features properties with unique character and a focus on exceptional design and personalized service. Individuality and creativity are celebrated in every stay.

Collections

Our Collection brands cater to travelers seeking distinctive stays at various price points.  BW Premier Collection® is comprised of upscale, independent hotels with high service standards and distinctive character.  BW Signature Collection® features high-quality hotels with unique and local charms at a mid-range price.

Hotel Eastlund, BW Premier Collection's lobby lounge features a honeycomb-patterned accent wall and modular gray sofas

These upscale, independent hotels focus on exceptional service and distinct character. BW Premier Collection properties provide a premium experience while maintaining the flexibility of independent operation.

A contemporary outdoor pool area features several white lounge chairs lined up beside a narrow swimming pool.

High-quality BW Signature Collection hotels stand out for their unique attributes and elevated amenities. They’re perfect for guests seeking distinctive experiences and excellent service at an affordable price point.

Boutique

Our Boutique brands are full of life and personality. GLō® delivers a vibrant, contemporary experience with energetic designs and social spaces. Aiden® blends modern design with comfort and practicality, offering stylish, personalized service. Both brands cater to guests seeking personality and functionality.

GLo Pooler Savannah Airport Hotel showcasing a bright, contemporary façade and inviting arrival experience at sunset.

GLō hotels are designed for modern travelers seeking a sleek, stylish environment with innovative amenities. The brand combines contemporary design with smart technology and efficiency for a fresh hotel experience. 

Outdoor Hospitality

A modern luxury tent sits on a wooden deck in a rocky desert landscape at sunset. Warm string lights outline the tent roof, creating a cozy and inviting atmosphere.

A curated portfolio of immersive outdoor stays, thoughtfully hosted in nature – where elevated comfort, intentional design, and a strong sense of place define each experience. WorldHotels Backdrop represents outdoor hospitality reimagined, grounded in meaningful experiences that reflect their setting and support long term owner value.

Timeless

Our Timeless brands offer a variety of luxury levels and price points — from upscale comfort and exceptional service for both business and leisure travelers to enhanced comfort at a value-driven price. But one thing remains the same across our Timeless brands - they deliver a comfortable and reliable stay.

A multi-story Best Western Premier hotel is shown from an elevated angle during dusk. The building features a mix of red brick and light stone facade with numerous rectangular windows.

Best Western Premier® provides superior levels of comfort and service in upscale hotels, ensuring a premium experience for travelers seeking reliability and quality. These properties are ideal for both business and leisure stays. 

Best Western Plus Winter Haven Inn Exterior image

Offering enhanced amenities and comfort, these properties cater to guests who appreciate a higher level of service without the premium price. Best Western Plus® is perfect for travelers looking for value with added benefits.

Contemporary hotel lobby interior featuring a mix of armchairs, ottomans, and a sofa around a glass coffee table with a sculptural wooden base.

Best Western® is a globally recognized brand known for its consistency, comfort, and reliability. It offers a familiar experience for travelers who value dependability and convenience.

Value

Our Value brands are comprised of affordable hotel options that combine convenience, consistent quality and service — all designed to make every guest feel appreciated.

A SureStay by Best Western hotel is shown at dusk under a deep blue sky. The entrance features a large covered drive-up area supported by wooden beams, with an American flag and another flag hanging from the structure.

SureStay® provides value-driven accommodations with a focus on quality and affordability. Ideal for budget-conscious travelers, this brand ensures a comfortable stay with essential amenities. 

Surestay Plus Southern Pines Pinehurst Lobby

The SureStay Collection® includes a variety of hotels that deliver consistent value and quality. These properties are designed for travelers who seek reliable and cost-effective lodging solutions.

Extended stay

Our Extended Stay brands cater to those who need lodging a little longer than the standard traveler. From spacious suites with home-like comforts for business and long-term stays — to a more relaxed, home-like atmosphere with practical amenities for a prolonged stay, these brands are perfect for those away from home.

@HOME by Best Western St. George's exterior glows at dusk beneath a colorful sunset sky above its covered entrance canopy

@HOME provides a home-like atmosphere with flexible, extended-stay options and a range of amenities designed for comfort and convenience. This brand caters to guests needing a longer-term accommodation solution.

A multi-story Best Western hotel building is shown from the outside during a colorful sunset. The structure features beige and red accents, large windows, and a covered entrance with stone pillars and warm lighting.

Executive Residency by Best Western® offers spacious, well-appointed suites designed for long-term stays, combining the comforts of home with professional amenities. Ideal for business travelers and extended vacations. 

A contemporary hotel room features a large bed in the foreground facing a flat-screen television. Behind the TV, a compact kitchenette includes a refrigerator, microwave, sink, and coffee maker integrated into wood cabinetry.

SureStay Studio® is designed for extended stays with features like kitchenettes and spacious work areas. It provides practical and comfortable lodging for guests who need a home away from home.

WorldHotels Residences

Modern hotel with a rooftop pool and lounge area overlooking a city skyline, elevated rail line, and lush urban landscape at sunset.

A thoughtfully curated collection of residential properties, combining elevated living spaces with the trusted standards of WorldHotels. Each residence offers privacy, security and a strong sense of community, complemented by premium finishes, locally inspired design and elevated amenities such as concierge services and private lounges. Thoughtful layouts and inviting interiors create a refined residential experience that truly feels like home.

TAKE THE NEXT STEP

Ready to get started?

We’re here to guide you through each stage of your hotel development. Should you have any questions or require support, our team is ready to assist. Let’s work together to bring your vision to fruition — contact us today for personalized support and expertise.

A contemporary high-rise building with a distinctive looping white facade stands prominently in an urban streetscape.